There are many industries based around one time purchases. That doesn't make them immune to booms and busts.
23AndMe saw tremendous growth, both according to the article and my anecdotal experience, but that doesn't mean that the burst they saw was sustainable. It's looking, at least right now, like it's not.
23AndMe saw tremendous growth, both according to the article and my anecdotal experience, but that doesn't mean that the burst they saw was sustainable. It's looking, at least right now, like it's not.