Google ads keywords planner. So many variables with deploying a real campaign and not optimizing end to end, so actual results can vastly vary with CPC, CTR, and conversions. If you build great ad campaigns and landing pages, you should be beating these estimates nearly every time.
Even with these keyword estimates you would never go full speed with ad spend until you optimized every step in the funnel on-going, then ramp up ad spend to scale in the following months. On top of that where are the display and youtube campaigns? Blaming these click estimates and ad platforms is not the reason of a failure, rather the value add, demand, and audience targeting. So many techniques to optimizing ad campaigns, I didn't get that was done.
Even with these keyword estimates you would never go full speed with ad spend until you optimized every step in the funnel on-going, then ramp up ad spend to scale in the following months. On top of that where are the display and youtube campaigns? Blaming these click estimates and ad platforms is not the reason of a failure, rather the value add, demand, and audience targeting. So many techniques to optimizing ad campaigns, I didn't get that was done.