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Where is the boundary beyond which the link-building is considered black hat? I remember in the past black hat was referring mostly to deceptive tactics like invisible links, serving different page to Google and to humans for the same URL, etc.



Our quality guidelines are here: http://www.google.com/support/webmasters/bin/answer.py?hl=en...

We've talked a lot about why buying/selling links that pass PageRank violates our guidelines. The best starting point is probably this blog post: http://googlewebmastercentral.blogspot.com/2007/12/informati...


So Matt, is this link profile not complete spam?

http://www.opensiteexplorer.org/www.couponover.com%252Fcoupo...

Yet this page ranks #1 for "chegg coupons" weeks after reported as spam in GWT. For every one JC Penney there are 100 "couponovers." Sickening.


Blatantly off-topic, but...

Matt, you are everywhere. I'm amazed that you have time to actually do work, let alone sleep, considering how prolific you are on blogs and forums.

It gives me the Warm Fuzzies™ to know that an actual human being is indefatigably fighting search spam 24/7. On behalf of teh interweb, thank you.


Thanks; I get to work with a wonderful/smart group of people at Google--they're doing the really hard work. Both webspam and search quality folks are crunching on linkspam and content farms, so I hope we'll have more to talk when some of the things in the pipeline make into production.




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