Your comment is about the ads market. The GGP is about the search market.
Search is something that didn't even exist back then (yellow pages were the nearest thing, but still way different), so there is no way to claim that the structure was kept the same. Nobody could take your store out of its physical location and make it unreachable back then.
Search is something that didn't even exist back then (yellow pages were the nearest thing, but still way different), so there is no way to claim that the structure was kept the same. Nobody could take your store out of its physical location and make it unreachable back then.