Actually, given the current demographics of SXSW, that probably IS good marketing to potential customers. SXSW now costs quite a bit and is often a hipster corporate management perk. That sounds like a good demographic for Mozilla to market to.

Lone gone are the days where SXSW was a bunch of grubby hippies listening to a bunch of crappy bands. Now it's a bunch of hipster drones listening to a bunch of crappy mainstream pop artists.

> That sounds like a good demographic for Mozilla to market to.

Why does that sound like a good demographic? Sure, cover that group, but not at the expense of the much, much larger demographic of "ordinary people".

That demographic can cut you checks with 7 digits or more.

"Ordinary people" earn you nothing unless you vacuum up their personal information.

Firefox users don't cut checks, though. What Firefox needs is a much larger number of users. How wealthy they are isn't terribly relevant.