The number of people who have control of social media accounts for companies who do not understand how to relate to people / basic customer service / can predict how their post will be received is shocking.
I worked at a company of 5K+ people and one of the folks in control of the twitter account(s) would come to me with questions.
Now I applauded them for coming to me for technical questions before posting, that was great, but they absolutely did not have the self awareness / understand what to say / when to say it and etc.
But hey they were tied to a high ranking person (who also had no clue) so they had access to the account.
In my early days I worked PC customer support... I feel like that comes in handy all the time.
I worked at a company of 5K+ people and one of the folks in control of the twitter account(s) would come to me with questions.
Now I applauded them for coming to me for technical questions before posting, that was great, but they absolutely did not have the self awareness / understand what to say / when to say it and etc.
But hey they were tied to a high ranking person (who also had no clue) so they had access to the account.
In my early days I worked PC customer support... I feel like that comes in handy all the time.