Indeed. This world record stunt got quite a few media mentions, and while I'm sure they would have gotten a lot without it because of the release, this likely generated even more publicity.
I have to admit, using Safari is a much more aesthetically pleasing experience than Firefox. Firefox is definitely more "geeky" and has great development tools though. The current version of Safari is a bit buggy, so I'm back to Firefox until Safari gets fixed.
I'm also having trouble. It also seems like the counter stoped! The load seems to be a bit much, either through the downloads or through the viewers of the counter :-)