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for many other people, the howto articles are in fact what they're looking for.

That's a fair point, but one of the top 6 when I searched was from fourhourworkweek.com, so a whole other level of bias set in on my part. :)

We've just forgotten how bad it was

I still remember wanting to go to hotbot.com and accidentally typing hotbox.com. In a room full of people. So, some of my memories of early engine use are actually quite vivid.



Try misspelling a few other well known domains. That tactic is still in full force. I.e. http://goggle.com/ (hint: this is not google, so fill it in at your own risk).




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