I was skeptical when Google Instant was going to "change the way people search" -- but in early retrospect, I think it really has for me. I now click on one result maximum (and often zero), relying instead on rapid search-term tweaking.
Even just a few years ago I'd expect to click through several results, or heaven forbid to the next page, for what I felt was a difficult query.
Between google instant and other improvements, I am increasingly trained to look ONLY at the top several results. When google doesn't deliver, the results seem worse then they used to when they aren't. I think we're forgetting how we used to have to search.
Even just a few years ago I'd expect to click through several results, or heaven forbid to the next page, for what I felt was a difficult query.
Between google instant and other improvements, I am increasingly trained to look ONLY at the top several results. When google doesn't deliver, the results seem worse then they used to when they aren't. I think we're forgetting how we used to have to search.