I seem to remember you saying you had a new visitor every 4.5 seconds for 48 hours (can't find it again though). That works out to about 38,000 visitors.
So the conversion rate was 200/38000 = 0.5%? Or am I missing something?
Sure, I was just curious if paid traffic could have been profitable for you. With $8 in profit per shirt and a conversion rate of 0.5%, it looks like anything over $0.04 per click would have resulted in a loss.
Your site was gorgeous, and the idea was strong. Amazing how hard it is to push people to action.
So the conversion rate was 200/38000 = 0.5%? Or am I missing something?