The most interesting part is the daily deal (prepaid couponing) as a progression of the CPM>CPC>CPA advertising model.
The opportunity to eliminate marketing/advertising risk as an upfront cost for small businesses is incredibly attractive. Despite the hype, countless copy cats, and bubble comments already, this market is still incredibly young and underdeveloped.
I think the real question is whether this new advertising model is best served by a consumer brand, where Groupon has significant first mover advantage, or an underlying technology solution for every publisher with an audience.
The opportunity to eliminate marketing/advertising risk as an upfront cost for small businesses is incredibly attractive. Despite the hype, countless copy cats, and bubble comments already, this market is still incredibly young and underdeveloped.
I think the real question is whether this new advertising model is best served by a consumer brand, where Groupon has significant first mover advantage, or an underlying technology solution for every publisher with an audience.