Hard to say. I didn't do a whole lot to track the results of his efforts, but it definitely didn't hurt.
I do believe, however, the "sharing" resulted in more traffic than the event (once the project started to gain a bit) for the following reasons:
- More eyeballs on "shares", which are posted to news feeds. If we assume that each person has 100 active facebook friends over the course of 48 hours (easily achievable and realistic), and the link was shared almost 4,000 times, that's 400,000 impressions.
- Events are passive. If you don't make an effort to go out of your way to visit the event page, you will never see the photo/description/comments etc, meaning they are basically non-existent for you.
I do believe, however, the "sharing" resulted in more traffic than the event (once the project started to gain a bit) for the following reasons:
- More eyeballs on "shares", which are posted to news feeds. If we assume that each person has 100 active facebook friends over the course of 48 hours (easily achievable and realistic), and the link was shared almost 4,000 times, that's 400,000 impressions.
- Events are passive. If you don't make an effort to go out of your way to visit the event page, you will never see the photo/description/comments etc, meaning they are basically non-existent for you.