Nobody has a need for "solutions"... you use the word "solution" in your pitch, unless its saying "I've got a solution to your specfic problem and its product X" is going to lose customers.
People have learned to tune out that smarmy vague marketing junk.
And, by the way, his two examples are off the mark-- lowes advertises products. Google doesn't advertise but when they do talk about their service they talk about the products.... the specifics of the product.
I am constantly amazed at the number of people who put vague bs on their sites.
I can't count the number of times I've gone to a website where I thought they might have a solution to a problem I'm having (specific) or a need I have (again, specific) and seen a lot of vague bullshit that left me wondering, or unable to determine exactly what it is they do.
People have learned to tune out that smarmy vague marketing junk.
And, by the way, his two examples are off the mark-- lowes advertises products. Google doesn't advertise but when they do talk about their service they talk about the products.... the specifics of the product.
I am constantly amazed at the number of people who put vague bs on their sites.
I can't count the number of times I've gone to a website where I thought they might have a solution to a problem I'm having (specific) or a need I have (again, specific) and seen a lot of vague bullshit that left me wondering, or unable to determine exactly what it is they do.