Considering the cost of the machine is inevitable, but that cost calculus will ultimately include a lot more variables than the MSRP.
Ultimately these machines need to be insured. The fact that the decisions can and will need to be pre-programmed will ultimately result in the market for insurance dictating the least cost to the insurer has ultimate say over the programming.
What we have in the interim is just a chicken and an egg problem while insurers gather enough data to determine the real, "costs" including lawsuits.
No need for overly simplistic and naive rhetoric - people won't spend that kind of money on a car that won't prioritize the occupants. In the end, car companies are in the business of making money. It would be a disservice to all to forget that
The risks of travel should fall on the traveler, externalizing them onto bystanders is wrong and invoking the cost of the machine is monstrous.