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> If splitting up will solve that is questionable to me, though

It obviously won't; splitting search from ads as businesses wouldn't change that people aren't willing to pay for search and the way that free search, like most other free online services, is funded is ads. It just means that the vendor you pay for ads won't be the search engine provider directly but the ad network the search engine provider relies on, just as is the case for many other online services.



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