I don't really see this as a problem. This is in fact what search is all about. Some human makes an association between A and B, and a major search engine picks up on that. Google has algorithms for picking up on these associations, and so does Bing. It just so happens that some of those associations have passed through Google's servers before reaching Bing. The point is that Google is not creating these associations. They're algorithmically picking them up from others, just as Bing is doing.

Btw good job with the disagree downvotes guys.