// Their innovations are more around key details and hardware/software integration that makes the whole system work like magic.
That philosophy was Steve Jobs' key insight back than. Today many companies excel at magical ux design.
And sure, their control over iOS and their rich clients allow them to do stuff others cannot. And definetly, it's incremental innovation.
But that's very little innovation, considering their size or compared to their competitors - Google AI and moonshots, Amazon(where do i even begin), or Microsoft(Cloud and their research efforts).
How much have Google’s “innovations” led to profit?
People seem to forget that one of the first things Jobs did was get rid of Apple’s Advanced Technology Group and focused research on profitable products.
Google’s lack of focus explains why it has had five failed messaging apps.
How much “longer term”? Compare Apple’s, Microsoft’s, or even Amazon’s revenue mix since 2001. They have all diversified. Google still makes 90%+ of its profits selling ads.
That philosophy was Steve Jobs' key insight back than. Today many companies excel at magical ux design.
And sure, their control over iOS and their rich clients allow them to do stuff others cannot. And definetly, it's incremental innovation.
But that's very little innovation, considering their size or compared to their competitors - Google AI and moonshots, Amazon(where do i even begin), or Microsoft(Cloud and their research efforts).