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Give this tired quip a break. You don't have to be spending dollars to be a considered a customer, that's not what customer means.


It literally means a person who purchases something.

No sane person on the planet would consider a person using a search engine for free, "the customer". The customer is the person who buys something - in Google's case, advertising.


Right, and users of the engine aren't using it for free. They're paying in ad impressions.


Ad impressions are like shares. They're only valuable if someone is actually paying real money for them somewhere.




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