Tell that to Apple, Facebook, and RSS aggregators, all of which do the same thing but worse. Whether or not you want it, I and apparently most other users do want it.

As has been mentioned before, what Apple, Facebook, and RSS aggregators are doing is quite different than what Google is: they're not purporting to be search engines.

And how is that any different? The end result is they're forcing publishers to use their format.

If you don't want Apple News formatted content, don't use the Apple News client.

The web is supposed to be an open standard.

If Google wants to go off and make Google Web a thing, where it only allows Chrome to view content hosted by some variation of *.google.com, thats their choice, but that isn't "the web".

> If you don't want Apple News formatted content, don't use the Apple News client.

If you don't want AMP content, don't click on it from Google, Bing, Yandex, Twitter, etc. Exactly the same idea.

> It only allows Chrome to view content hosted by some variation of *.google.com

That is not what AMP does. It allows browsers to safely prerender content from any link aggregator, including Bing and others. It does not change what Chrome can do. The page is just a normal HTML page served by the link aggregator's AMP cache.