Normal people know how to use Firefox which has it built-in.

Most people don't go that route because they have more important things going on in their lives.

AMP isn't about solving one-offs or making users improve their own experience. It's about improving most people's experience by default.

I don't like AMP, it frustrates me, and I think Google's fucking up in their implementation, but it actually _does_ do a good thing.

Changing your browser is a pretty simple operation if you're not an advanced user who has to replicate his intricate workflow. A large number of people have done it at least once in their lives.

I also don't think we should simply say "it does a good thing". That would mean we are consciously choosing to concentrate on the good aspects while deliberately ignoring the bad ones.

AMP does have good sides, but this is what makes it especially dangerous. Hijacking web sites by fronting them from another unrelated domain is completely completely unacceptable. The good side of AMP lies in making websites lean, but this can be done without the fronting part.