It's tough to work-around the unilateral-disarmament problem here: if supporting AMP gives you a boost in Google SERPs it's difficult to boycott AMP if your competitors don't.
This is what is so insidious about what Google is doing here and seems to me to maybe make a good case that Google abuses its monopoly power.
(INB4: "It's a bad idea to make your business depend on Google traffic because that's fickle and outside of your control." Sure, that's true, but still, organic Google traffic is a pretty rich vein to completely ignore or cede to competitors.)
This is what is so insidious about what Google is doing here and seems to me to maybe make a good case that Google abuses its monopoly power.
(INB4: "It's a bad idea to make your business depend on Google traffic because that's fickle and outside of your control." Sure, that's true, but still, organic Google traffic is a pretty rich vein to completely ignore or cede to competitors.)