Hrm... I'd rather see an article about full prices, no gimmicks. It's much easier to compare phone prices here in Italy, as they're basically all unlocked and full price.
The full price for the phone in question is $150, no gimmicks.
Though from the Archos in my pocket that goes for $150, touchscreens have a ways to go before I'm going to care to use a $150 unsubsidized touchscreen on a phone. (Though throw on a keyboard and it might be different.)
Of course, I got the Archos as a testing device, not as something to rely on.