Sounds like they're going to mass produce white-label websites and apps for content creators with existing audiences in exchange for 5% of subscription revenue. No upfront cost (as long as you already have an audience). Sidesteps issues around content moderation by not really being a platform. Some vague stuff about networking between different creators' websites/apps, but adamant that each creator owns their own site/app.
I found it interesting that Rubin claims the site grants creators the ability to know everyone who signs up for their community, which protects the creators to significant degree.
Sounds like they're going to mass produce white-label websites and apps for content creators with existing audiences in exchange for 5% of subscription revenue. No upfront cost (as long as you already have an audience). Sidesteps issues around content moderation by not really being a platform. Some vague stuff about networking between different creators' websites/apps, but adamant that each creator owns their own site/app.