On the flip side, we spent almost $100,000 in developer time one summer in order to keep a handful of customers from having to upgrade hardware.
We could have gifted them all $5000 machines and spent less. Plus, when you remember that the point of spending on developers is to earn back many times that cost in sales, the opportunity cost of that 3 months of very senior development effort was massive.
We could have gifted them all $5000 machines and spent less. Plus, when you remember that the point of spending on developers is to earn back many times that cost in sales, the opportunity cost of that 3 months of very senior development effort was massive.