> it's trivial for a host to create a new cname for a tracker, so automating this makes a lot of sense from their perspective in order to avoid blocklists.
This is the part I'm skeptical of. If your site is HTTPS, and a user forbids mixed content, all your ads have to be served over HTTPS. That means whenever you create a new CNAME, the ad server (not run by you) has to generate a new certificate, or else you have to give them a cert for *.yourdomain.com. Both are pretty big asks. Even if the ad server can automatically generate new certs, they're going to show up in a transparency log and can be automatically added to blocklists based on that.
So I'm not sure it's going to make much of a difference which blocking method people use. All the Easylist (or whoever) folks have to do is add new subdomains to their blocklist - the exact same thing an ad blocking DNS provider is doing.
"... the exact same thing an ad blocking DNS provider is doing."
Just to be clear, I was not advocating using third party DNS.
Using djbdns I can just "block" all non-www subdomains for a domain with a single line in a zone file (if using tinydns) or a single byte file in a directory (if using dnscache) and then add entries in the zone file for any specific subdomains I want to "allow".
It is only an opinion, but I think the ability to wildcard all subdomains makes DNS-based methods of blocking trackers easier to manage and allows it to scale better than having to list every tracker subdomain in a blocklist.
> Just to be clear, I was not advocating using third party DNS.
Well, you weren't, but the OP is a Show HN by a company offering such a service.
> It is only an opinion, but I think the ability to wildcard all subdomains makes DNS-based methods of blocking trackers easier to manage
I dunno, I think for most people uBlock rules are going to be easier to handle then setting up their own DNS server. Sure, I have my own resolver too (Unbound), but since you need an ad blocker on top of that anyway, I just keep my rules in uBlock. The following is all you need to block all subdomains but allow the bare domain:
With uBlock, is it possible to block all subdomains but allow a specific subdomain?
A resolver (e.g., unbound) is only one half of the DNS method I use. The other is an authoritative nameserver (e.g., nsd).
For my own purposes, the resolver is optional.
> The other is an authoritative nameserver (e.g., nsd). For my own purposes, the resolver is optional.
True, although I imagine for most people the nameserver part of it is the more optional. DNS ad blocking software tends to be a recursive resolver that returns 0.0.0.0 results for some unwanted domains. Unbound has the ability to do that (for the few domains I'm filtering entirely), and so I've stuck with that.
Not sure I understand returning 0.0.0.0. What if the user has some other servers listening.
I return the address of some server I control that is bound to a local address, e.g., an authoritative nameserver.
Compared to the available solutions this is way too much work for "most people", however from a purist perspective a self-managed DNS approach is not under the ultimate control of a browser-authoring, extension/app-approving company/organisation or some third party DNS provider.
Whether that even matters is debatable.
As long as these easy solutions keep working, there's no incentive to try a different approach.
This is the part I'm skeptical of. If your site is HTTPS, and a user forbids mixed content, all your ads have to be served over HTTPS. That means whenever you create a new CNAME, the ad server (not run by you) has to generate a new certificate, or else you have to give them a cert for *.yourdomain.com. Both are pretty big asks. Even if the ad server can automatically generate new certs, they're going to show up in a transparency log and can be automatically added to blocklists based on that.
So I'm not sure it's going to make much of a difference which blocking method people use. All the Easylist (or whoever) folks have to do is add new subdomains to their blocklist - the exact same thing an ad blocking DNS provider is doing.
Edit: the process for obtaining a certificate from Adobe for a new tracking CNAME looks absolutely excruciating, which is good evidence for my point. https://docs.adobe.com/content/help/en/core-services/interfa...