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They are too big because they lock in your social graph. This has very little to do with open source vs proprietary software. FB could be entirely open source, but so long as it's as popular as it is, and there's no way to interact with its users other than joining FB yourself, it's going to remain a monopoly.

To break it up, you need to force them into providing outside access. If and when people can run e.g. Diaspora, but seamlessly interact with people on Facebook, Diaspora would become a lot more popular. Think of email, or XMPP and Matrix federation.

Or we can just break them up physically, on the basis that no single entity should control that much of the market, and have that much dominance.



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