While people seem to be unhappy with this argument and are downvoting it, it gets at a fundamental truth about "big silos" vs. "own your own content": the vast majority of the world isn't on Facebook and Twitter rather than individual Jekyll and Mastodon instances because they're waiting for widespread IPv6 adoption. There are substantial usability hurdles for the Average User in doing this sort of thing, and if we're really serious about letting more than tech nerds "be their own platform," that needs to be addressed.
Having said that, it's still possible to hear about independent websites, nobody can "easily wipe me off the internet," and I'm pretty sure my data is far more likely to leak from actual YouTube/FB/Twitter/someChan/etc. than it is from a non-monetized, advertising-free Mastodon instance, let alone my static website. But it's also absolutely true that the best way for me to drive traffic to my web site is getting linked from Twitter or Reddit; discovery is one of the big problems for federated, decentralized networks.
Having said that, it's still possible to hear about independent websites, nobody can "easily wipe me off the internet," and I'm pretty sure my data is far more likely to leak from actual YouTube/FB/Twitter/someChan/etc. than it is from a non-monetized, advertising-free Mastodon instance, let alone my static website. But it's also absolutely true that the best way for me to drive traffic to my web site is getting linked from Twitter or Reddit; discovery is one of the big problems for federated, decentralized networks.