My only thought is, I wonder how well these ecommerce emails perform. The majority of them are very image heavy, which affects deliverability and conversions. Some of them have most or all of their text and buttons directly on the images themselves.
Of course, if you're offering a discount, the email may convert better than average, but since the majority of stores only send this type of ecommerce style emails throughout the year, I'm curious how they perform in general.
It really depends on the brand and the type of email that you're sending (new product, content, abandoned cart, etc), and each email marketer needs to test for themselves. I've seen more textual emails work well when it's a welcome letter from the CEO or founder, but it's not a rule.
Broadly speaking, ecommerce is still a very visual experience at every step. It's really rare for me to see emails without images.
My only thought is, I wonder how well these ecommerce emails perform. The majority of them are very image heavy, which affects deliverability and conversions. Some of them have most or all of their text and buttons directly on the images themselves.
Of course, if you're offering a discount, the email may convert better than average, but since the majority of stores only send this type of ecommerce style emails throughout the year, I'm curious how they perform in general.