Not meant to be mainstream. It's meant to be f'ing tough and show how much of a beast the electric vehicle can be. Really takes the air out of being 'Built Ford Tough' Likely just following the Roadster play book. Get the toughness doubters out of the way, then a more traditional truck to follow.
Does it not being mainstream even matter, though? Because at least here in AU, and I believe in the EU, to even register it as roadworthy it needs to not compromise its collision protection which includes pedestrian collisions.
Naturally. Even here in AU, the people that buy US-sized utes tend to be in the vast minority. I'm sure it's a negligable market that they can safely ignore, it was just an interesting thing to note as an outsider.