Short term thinking can make for excellent quarterly financials, but detrimental to long-term growth in ways that aren't obvious. With the benefit of hindsight, we can see that Ballmer's Microsoft missed the boat on several important major technologies.
Imagine a world where the "iPhone" was a Microsoft product and Apple was a company left buying out other phone companies in a futile effort to catch up. That would would look very different.
IMHO, there is an alternate universe where Ballmer was never Microsoft's CEO, and instead, they had someone who could envision a future of mobile and cloud offering years before the competition did. Which means a world where the Windows Phone outsells iPhones and Androids combined, where Azure has 70%+ of the cloud computing market, where the Microsoft store is streaming original video content to customers through Xbox Live, etc. In this world, Microsoft crested the trillion dollar market cap several years ago and is well on their way to hitting the $2T mark.
Imagine a world where the "iPhone" was a Microsoft product and Apple was a company left buying out other phone companies in a futile effort to catch up. That would would look very different.
IMHO, there is an alternate universe where Ballmer was never Microsoft's CEO, and instead, they had someone who could envision a future of mobile and cloud offering years before the competition did. Which means a world where the Windows Phone outsells iPhones and Androids combined, where Azure has 70%+ of the cloud computing market, where the Microsoft store is streaming original video content to customers through Xbox Live, etc. In this world, Microsoft crested the trillion dollar market cap several years ago and is well on their way to hitting the $2T mark.