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I am hearing that a fledgling startup needs to "Sell First" and then build it- They Will come. Any ideas on how I should balance the concept of the idea and the actual MVP that I would market to my early adopter customers? Thanks in advance for any insights.



I always try to find at least one client who has a problem I want to solve and ask them to fund development of version 1. If no-one is ready to pay for development of version 1, it is a sign that I don't have a market and shouldn't waste time developing. So far, I have developed two profitable products using this strategy. Even if it doesn't work, at least you were paid for your efforts.




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