There are a very few sites where I haven't minded the ads.
Chief among them was Ravelry, a social site for knitters and crocheters. At least as of the last time I used the site (which was admittedly years and years ago) they just one banner ad at the top of every page, hosted first-party rather than through an ad network.
The ads were far better targeted than anything I've ever seen come out of an ad network, because they were typically relevant to my interests, and also generally caught me at a time when I was already thinking about buying something like what the ad was trying to sell. Admittedly, it was an easy job that could be done with only a light application of tensor algebra, but still. I clicked on those ads. Often. And I always at least glanced at them. It was a lot like what you were describing with magazine ads.
The thing that gets me about modern Internet ads is that I really don't think they're the spiritual successors to magazine and newspaper ads, not even when they're hosted on magazine and newspaper websites. They're more comparable, in all but the most cosmetic of ways, to junk mail and telemarketing.
You should check out the "flow" to place an ad on Ravelry. I looked into placing a ad for my woodworking stuff and figured my ad would not get approved so I stopped. As a person that generally hates ads I am alright with this. I make stuff out of wood, they like yarn and don't want my ad and I am cool with that.
Chief among them was Ravelry, a social site for knitters and crocheters. At least as of the last time I used the site (which was admittedly years and years ago) they just one banner ad at the top of every page, hosted first-party rather than through an ad network.
The ads were far better targeted than anything I've ever seen come out of an ad network, because they were typically relevant to my interests, and also generally caught me at a time when I was already thinking about buying something like what the ad was trying to sell. Admittedly, it was an easy job that could be done with only a light application of tensor algebra, but still. I clicked on those ads. Often. And I always at least glanced at them. It was a lot like what you were describing with magazine ads.
The thing that gets me about modern Internet ads is that I really don't think they're the spiritual successors to magazine and newspaper ads, not even when they're hosted on magazine and newspaper websites. They're more comparable, in all but the most cosmetic of ways, to junk mail and telemarketing.