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That was in the diet market on the Google content network. I'm not sure what conversion and ROI numbers would give you, every market/site is different. In the diet market that spend resulted in 1+ billion impressions, and 1+ million clicks.



At that rate you're paying about .25 CPM and would need to be selling a product at $25 with a 1% conversion rate to break even.


That would be Truth About Abs, paying $28 commission/ebook, netting $3 a pop at high volume.




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