Never for most of rural areas. By the time most towns in say Iowa were getting setup the industrial revolution was underway: the town wasn't making anything, the blacksmith was taking mass produced horseshoes and fitting them to the horse. What the town did produce (example: brooms...) wasn't for the town it was for the whole country.

The newspaper was produced for the town. Everything else was either services that can't be mass produced or the town was doing their own mass production for export.