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Apple often updates their site to reflect treatments in their desktop OS. A lot of the elements here, I expect in Lion.

For fun, here's a Flickr set since before time, including now.

http://www.flickr.com/photos/kernelpanic/sets/283374/




It's amazing how fast they converged; the first two (from 1997) look nostalgically mid-90s Web 1.0, but the 1998 homepage is recognisably a forerunner of the current one.


That change is pretty clearly pre- and post-Jobs' return/launch of the iMac. It's kind of crazy that they've maintained such a singular focus and style for so long, especially after the painful decade of constant reinvention and flux that preceded it.




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