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I'm not sure I'm a fan of this new layout. The old one tended to have plenty of whitespace to give it a clean, open feel. This more boxy one looks pretty cramped in my browser (Firefox).

I think they have a few issues with content/navigation as well. Certainly they could do with someone more internationally aware checking the wording, because to those of us who don't use the bizarre US date order, "Coming Februrary 10" sounds like your web site is nearly a year out of date...




"February 10" isn't that U.S.-specific. When writing out dates numerically, the mm/dd/yy is very American, but when writing out the month in words, there's not a lot of international consistency between whether people from various countries write "February 10" versus "10th February" or "10 February" or even "10. February" when writing in English. Here in Denmark it seems to be pretty evenly split (when writing English). This University of Copenhagen page uses both on the same page!: http://www.math.ku.dk/english/

"February 10" to mean February 2010 is pretty uncommon in most countries though, isn't it? Maybe February '10, but not February 10.


As far as I can see the general layout is unchanged.

What has changed is the navigation bar and the product selection boxes on the Mac and iPod pages. (You previously had to scroll horizontally, now there are tabs.) It could be that they also de-cluttered those two Mac and iPod pages and removed a few elements. I’m not sure about that. What I am sure about is that all the product pages are unchanged. (Apple’s product pages tend to be heavily customized. They don’t follow one layout, they can be very different.)

So, no less whitespace than before.

(Apple.com is the US website, not Apple’s international website.)


The parent is right: the boxes are more prominent, the old design looked much "cleaner" and lighter.

Compare the US page

http://www.apple.com/ipod/

with the AT page

http://www.apple.com/at/ipod/

This picture shows the US page details (above) vs the AT page details (under):

http://i55.tinypic.com/2wpnv61.png

(Please refer to the picture if the AT site changes to the new design before you read this.)


I don’t think that’s really the old design you are looking at. Maybe a caching issue on your side.

Archive.org has sporadic and broken coverage of apple.com but here is how the iPod page looked in September 2010: http://web.archive.org/web/20080613084354/www.apple.com/itun...

It has a different general layout and is much more cluttered. Product pages are, as I said, unchanged: http://web.archive.org/web/20080503193605/www.apple.com/ipod... I don’t know about shadows since images on archive.org are broken.

Edit: Those boxes already had shadows in 2008: http://www.flickr.com/photos/zurb/3045535592/ Must be a caching issue on your side that you are not seeing them. Here is also an old screenshot showing nicely how they de-cluttered the category (Mac, iPod) pages: http://www.mac4ever.com/images/images_full/new_imac_design.p...


There are actually localized versions of the entire site based on country:

http://www.apple.com/choose-your-country/

Apple chose to make http://www.apple.com/ the U.S. site (and why wouldn't they?) so it makes perfect sense to write February 10.




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