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I don't see any sign here that anything is improving for smaller brands like No Starch Press (https://twitter.com/billpollock/status/1091840257073471488). They're only policing Nintendo products, and only because Nintendo has the clout to force them. Amazon doesn't want to lose their supply of Switch Lites.



Amazon has a voluntary program called Brand Registry that grants brands a lot of control. You don't have to be as big as Nintendo to get it.

https://brandservices.amazon.com/

What Nintendo is getting here may be different, but it's not like there's nothing brands can do to protect themselves.




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