This is the sort of chilling effect that increased corporatization of society can have - but doesn't necessarily have to. Forbidding the sale of legal items, is a form of increased censorship, one society seems to be okay with.
It is a tactic. This conflation allows easier confusion of corporate interests and societal ones. And by rendering it so meaningless, it makes identifying and protesting against actual censorship harder and recognizing "we're mad they won't platform our garbage" also harder.
At the moment it is still intentional and usually malicious. The danger comes when it is inculcated and we lose the real understanding entirely.