If that was the case then the first pepperoni slices would cost more, not the last ones. It's obviously market segmentation: somebody who really loves pepperoni will be willing to pay more per slice.
Thick/dense components like dough/sauce/cheese I could see how the cook time increases more than linearly as the mass increases linearly. But with other toppings, there's no way the cook time goes up more from 48 to the hypothetical 96 than it does from 0 to 48.
Large 1-topping has 48 pepperoni Large 2-topping has 30 (from memory, many years ago)
So a double pepperoni pizza has 60, not 96 slices.