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Of course it works, because lying to people to instill a sense of urgency plays on our base emotions and gets us to do things we might not rationally do.

Sellers of snake-oil and other fake "remedies" have been using this sales tactic--"your friends and neighbors have already tried it, look here, see this line of people ready to buy!" that are all plants--since the days of the horse-and-buggy.

Doesn't mean we should still keep lying to our friends and neighbors.




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