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If Apple is the "same" as every other company, why am I paying them a premium?



Many people don't. So why do you?

Also Apple is the same doesn't mean they don't have better quality than others, just that it's still not perfect. And plus there's a hefty premium too on top of the already high cost of high quality. (Though since they are doing very high on the economies of scale, the inherent cost of an MBP is probably not much more than a comparable Dell, so most people really pay the premium ... because Apple is seen as high-status.)




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