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A better analogy for Twitter and Facebook is the town square, rather than the phone company. They don't just enable point to point discussion, but broadcast to any and all who will listen.

Which is fine, and good, except when algorithms keyed only to engagement cause the noisiest, most provocative and potentially divisive content to be amplified.

We have, for a very long time, had laws concerning appropriate behaviour in a town square, or any other 'public' setting: don't incite riots, don't behave violently towards others, be respectful if someone doesn't want to talk and walks away. I support the efforts we're now seeing to bring those norms into online spaces.




This is the actual thing about technology, amplification. One person has 1 voice, but then they buy a megaphone, or say something to get attention online and the algorithms are programmed to say that's good. What's picked to be amplified, or muted, is the issue.




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