>I suspect the shift was caused by Google running out of experienced software engineers to hire, and switching to growing through recruiting new college grads at much greater numbers.
Could this not have easily been a backlash against the companies no longer operating neutrally? You describe a timeline here that goes neutral Google -> hard left because of the employees. That doesn't jive with what I've seen in the news. Google and other tech companies were the ones trying to get into China and building systems that censor users. The big data companies started surreptitiously tracking everyone, whether or not you had agreed to ala Facebook's shadow profiles. That doesn't really mesh up with libertarian ideas of free trade. Based on the employee backlash these all seem like they were management driven decisions that employees didn't agree with. Wouldn't a natural reaction be to push hard in the opposite side of the direction the companies management was going towards?
Isn't that push exactly what's happening? The decision making power is still concentrated and many of original hires are still there so I'd imagine there's plenty of oversight and momentum involved in the company's direction. But the ongoing and increasing protests clearly show there's a change in attitude, or at least by a very vocal minority.
I didn't describe a neutral Google internally: looking back, it's possible there were a bunch of closet Marxists who felt uncomfortable admitting that. I doubt it because in other offices I've never seen people on the left hold back from publicly announcing their views (it's called virtue signalling for a reason!), but I guess it's possible.
The companies policies were neutral though. There was no concept that helping people find information might hurt them, as you see in modern day Google.
During the time period I'm talking about Google got banned from China because they refused to continue censoring the search engine. That was circa 2010, I think. So consistent with a company having a very free speech, libertarian view. It made waves because so few companies were willing to sacrifice the Chinese market on the altar of free speech, but Google was. Building a new censored search engine only seems to have started after Pichai took over and Brin/Page checked out.
As for "started surreptitiously tracking everyone", that was a media attack that started around the time Google News took off. Nothing had actually changed about privacy policies of tech firms, and users were clearly very happy with the ads-for-services arrangement given the rapidly rising usage numbers. But the news industry was shrinking, and editors/owners in particular felt hugely threatened by Google News, which effectively replaced them with an algorithm and commoditised news almost overnight. The media went from being very positive about Google (great company to work for) to trying everything they could to attack and destroy it. What they wanted was money, pure and simple, and eventually as the attacks stepped up they stopped pretending otherwise. Hence the new EU Copyright directive and "link taxes" that started popping up.
The employee backlash phenomenon only seems to have started recently. There were always pointed questions at TGIF when I was there, but disagreement with management was largely congenial. Things started going downhill around the time Colin McMillen created Memegen. It was basically an internal Twitter but worse, I don't think you can ever fit 140 characters into an image macro. That introduced and encouraged Tweet-sized thinking/viral liking campaigns whereas previously disagreement had been surfaced in email debates (the famous "centi-threads") or through face-to-face discussion. Long email discussions did annoy some people, but they at least had an expectation you'd contribute by writing something useful. After Memegen got big I started seeing people unironically cite that they got highly voted memes as evidence of creating value in their internal CV and promotion packets, which was ridiculous.
>Building a new censored search engine only seems to have started after Pichai took over and Brin/Page checked out.
>The employee backlash phenomenon only seems to have started recently.
Yes and concurrent with the executive change, Google employees have started becoming openly more liberal. I am saying that its just as plausible that the change in tone from the employees as a group, was a reaction to the managerial decisions that were themselves a change in tone.
>As for "started surreptitiously tracking everyone", that was a media attack that started around the time Google News took off. Nothing had actually changed about privacy policies of tech firms, and users were clearly very happy with the ads-for-services arrangement given the rapidly rising usage numbers.
That's three separate ideas that are not coupled together. Nothing has to change about the privacy policies if they were always tracking, and most users can be happy with the product even with the privacy intrusions.
I will disagree with you that they were happy though. It seems more like a matter of ignorance as there has been a rise in ad blockers and deleting Facebook since the privacy violations of major tech companies has become more widely known
Also for this claim specifically
>As for "started surreptitiously tracking everyone", that was a media attack that started around the time Google News took off.
Are you really trying to claim that Google does not track user data? That it does not suck up every bit of data it can from all the traffic they have access to? How exactly does Google target their ads and make their revenue then?
Edit: Literally at the top of the front page as I am writing this comment
You're right that it is hard to disentangle cause and effect, but Google's senior leadership has been very stable over time. Pichai was clearly the continuity candidate. The things I've named were all bottoms up - Google's leadership has always been quite reactive hence policies like 20% time. But when I joined the whole company was 10k people and only 5k in engineering. Now it's over 100k people.
Google does track user data but if you aren't logged in it's anonymous, resets frequently and is a very noisy dataset. That's why they create lots of good incentives to be logged in, like useful products.
Facebook isn't suffering at all, it continues to do great. To the extent users get bored of the classical product they move to Instagram which Facebook also owns. There's no evidence of any real change in user behaviour: free is a great price.
But most as targeting isn't based on personal data. The core Google cash cow is ads targeted to your current searches. That works even if you're anonymous. The rest is worth doing but not that massive. It's certainly not worth worrying about. Bear in mind the media had for years been claiming Google "sells your personal data to advertisers" which as I'm sure you know is totally misleading (really is just a lie).
Could this not have easily been a backlash against the companies no longer operating neutrally? You describe a timeline here that goes neutral Google -> hard left because of the employees. That doesn't jive with what I've seen in the news. Google and other tech companies were the ones trying to get into China and building systems that censor users. The big data companies started surreptitiously tracking everyone, whether or not you had agreed to ala Facebook's shadow profiles. That doesn't really mesh up with libertarian ideas of free trade. Based on the employee backlash these all seem like they were management driven decisions that employees didn't agree with. Wouldn't a natural reaction be to push hard in the opposite side of the direction the companies management was going towards?