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i don't think it's an outlier state of mind at all ... in fact at this stage the majority of people in the US aren't concerned about search privacy.

but, y'know, DuckDuckGo doesn't have to get the majority of people. with their incredibly low costs, if they can get their search market share to even 1%, they can be hugely profitable. and there are at least that many people who care.




How does ddg make money, anyway?


The search results to amazon are affiliate links. I'mbassuming they have other methods to get revenue as well.


Are they just aggregating search results from various websites and putting it all together into one package?


Judging from their homepage, I'd guess they sell bowties for ducks.




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