Some possibilities, banning NBA could be low cost oblique trade war retaliation. Chinese going to stream for free anyways.
Ramping up Chinese nationalism in response to HK forced the governments hand. This is why CPC tries to contain nationalism normally, it's hard to contain and limits maneuverability. Also CPC foreign propaganda organ is... very inept. NBA is very popular there might actually be backlash.
Punishing western companies for questioning Chinese sovereignty issues as been consistently happening for years. The Chinese response has been completely consistent with past behaviors. They've always been extremely heavy handed on this issue. It's only an issue in the west due to Sino-US tensions being escalated into culture clash / war territory.
Edit, to add on culture, in China, central government influence over companies is perceived as a sign of strength and not fragility. Which leads to naive hot takes here like the government is scared when the opposite is true. Yes, NBA has a huge market but not larger than Chinese sovereignty. Conceding on this point is an existential weakness.
Ramping up Chinese nationalism in response to HK forced the governments hand. This is why CPC tries to contain nationalism normally, it's hard to contain and limits maneuverability. Also CPC foreign propaganda organ is... very inept. NBA is very popular there might actually be backlash.
Punishing western companies for questioning Chinese sovereignty issues as been consistently happening for years. The Chinese response has been completely consistent with past behaviors. They've always been extremely heavy handed on this issue. It's only an issue in the west due to Sino-US tensions being escalated into culture clash / war territory.
Edit, to add on culture, in China, central government influence over companies is perceived as a sign of strength and not fragility. Which leads to naive hot takes here like the government is scared when the opposite is true. Yes, NBA has a huge market but not larger than Chinese sovereignty. Conceding on this point is an existential weakness.