Kinda. People in the US spending that much money on a car are more likely to be buying larger utility vehicles (SUV's and CUV's).
So price does indeed become an issue because they're different buying segments. People shopping for the larger vehicles tend to be buying them because of greater usability and comfort for driver and passengers.
The Model 3 sits firmly in the compact sedan segment, something entirely different. The people buying those are either looking for pure economy while not having the issues of a used car (in which case starting price is around $20,000), or they're buying in the luxury car segment which is where the M3 is, meaning it's no different then buying an Audi A3.
So price does indeed become an issue because they're different buying segments. People shopping for the larger vehicles tend to be buying them because of greater usability and comfort for driver and passengers.
The Model 3 sits firmly in the compact sedan segment, something entirely different. The people buying those are either looking for pure economy while not having the issues of a used car (in which case starting price is around $20,000), or they're buying in the luxury car segment which is where the M3 is, meaning it's no different then buying an Audi A3.