I've noticed four avenues marketers usually take and they're all pretty demeaning.
Selling to women?
-Men are morons who can't understand this product like you can.
-These women are better than you because they consume this product
Selling to men?
-Women are items to be acquired through the use of this product.
-These men are better than you because they use this product (or in the case of the Miller Light ad, "Here's what you look like when you don't drink Miller Light.")
Selling to women? -Men are morons who can't understand this product like you can. -These women are better than you because they consume this product
Selling to men? -Women are items to be acquired through the use of this product. -These men are better than you because they use this product (or in the case of the Miller Light ad, "Here's what you look like when you don't drink Miller Light.")