For me it’s the utility factor. I can get a well equipped, 4 door Tacoma for $32k. That’s a hell of a lot more useful to me than a $40k Tesla. Perhaps if Tesla had a small sized pickup for less than $45k I’d give it a look, but their lower-end options just aren’t that attractive.
When you’re looking at a vehicle that’s the size of a civic, that isn’t a fun sports car, I just don’t see how the average American can justify it. I’m not exactly sure who Tesla Model 3 is supposed to be competing with. It’s not cheap enough to compete with Honda, Toyota, etc. and it’s not expensive enough to compete with luxury brands like Mercedes, Lexus, etc.
Most Americans don't need a pickup truck (I know, the horror of such a statement). If you value the added utility, different strokes. Tesla is pulling sales from entry level models produced by luxury manufacturers, but also pulling sales from people who would've traditionally paid less for a non luxury vehicle. My brother badly wanted a 4Runner until I let him borrow my Model S for a week. He then decided he couldn't live with anything other than a Model 3 or S.
I expect Tesla sales to increase further with the introduction of the Y crossover built on the 3 platform.
For me it’s the utility factor. I can get a well equipped, 4 door Tacoma for $32k. That’s a hell of a lot more useful to me than a $40k Tesla. Perhaps if Tesla had a small sized pickup for less than $45k I’d give it a look, but their lower-end options just aren’t that attractive.
When you’re looking at a vehicle that’s the size of a civic, that isn’t a fun sports car, I just don’t see how the average American can justify it. I’m not exactly sure who Tesla Model 3 is supposed to be competing with. It’s not cheap enough to compete with Honda, Toyota, etc. and it’s not expensive enough to compete with luxury brands like Mercedes, Lexus, etc.