I don't know. The author seems to think we'll become Zuckerberg's zombie army due to extended Facebook use. So was the same true of the time UseNet? MSN Messenger? And all those others when they were highly popular? Weren't we trapped in their creators' worlds? With before, when new tech comes along, with an interface, or "world" we prefer to use, then we'll move on. We'll interface with people on the web in a different way. Habits come and go.
Usenet is at least a decentralized thing owned by nobody and governed by a mixture of elected representatives and popular vote. Or was, back in the day. Therefore, usenet users weren't anybody's zombie army.