For a website for senior women I can't help but scratch my head at how inaccessible your website is.
All your images are missing alt tags, which is accessibility 101.
The light pink text #E6989C on white #FFFFFF fails every contrast checker and is even hard for me as a young person to read.
Edit: I think you need bigger fonts (dates are 14px..nothing should probably be less than 18px), bolder font weights, deeper color contrast across the board.
If you haven't checked them out yet, the accessibility tools in Google Chrome's Lighthouse[1] audits were absurdly helpful to me when I had to do an accessibility audit on a recent marketing site. They're not totally exhaustive, but it's certainly a fantastic start and would have at least helped you catch low hanging fruit like contrast.
This is kind of a nit-pick, but aside from what others have mentioned, your font for large and bold text (e.g. "As a woman over fifty...") is hard to read (and my vision is good). I'd suggest something clean, straight, sans-serif, and easily recognizable. Helvetica is probably a safe bet, though I'm certainly not a designer and am approaching more from a standpoint of legibility than usability.
All your images are missing alt tags, which is accessibility 101.
The light pink text #E6989C on white #FFFFFF fails every contrast checker and is even hard for me as a young person to read.
Edit: I think you need bigger fonts (dates are 14px..nothing should probably be less than 18px), bolder font weights, deeper color contrast across the board.